The Creator Pathway
A proven path to build your brand, make more sales and grow
The Creator Pathway is a tracking system to help business owners make money.
It’s a collection of gold coins that are a key part of our coaching toolkit, and help you know the next clear step.
It also helps to build focus and speed.
You know exactly where you’re at, what you’re working on, and what’s up ahead as your quest continues.
While your business is unique, success leaves clues. The Creator Pathway is there to help you track your business growth, and keep building your business ‘world’.
A business doing under $5k per month is different to one at $35k per month.
With the Creator Pathway we are never guessing, and you know you’re focusing on the right tasks, at the right time, so you can go at the speed that’s right for you.
Artist - up to $5k/month
The first level in the Creator Pathway. As an Artist, you’re getting clear on your offer, connecting with people, and learning how to sell.
For a lot of people, this is the hardest stage of business growth. So, we keep it simple, and put one foot in front of the other, and focus on the goal.
Many business owners hit this without a website, and even without a lot of social media or email marketing.
Visionary - from $5 to $10k/month
Growing in the Visionary world is all about consistency, and keeping the pressure on.
You don’t need a bunch of different programs, or a bunch of new offers. You need to stay focused, which is a skill that we learn.
As you move through this stage, you’ll get clear on your processes, and then find ways to streamline so it gets easier. It’s an exciting time for a lot of new business owners.
Builder - from $10 to $20k/month
Avoiding shiny object syndrome, and breaking through those glass ceilings!
In terms of business growth, now we are doubling down on systems and processes, finding what works, and doing more of that.
We’re also letting go of things that don’t work, because we only have so much time and energy.
Once you’ve made it to the Builder stage, you know how to make money, and more will come.
Producer - $20 to 40k/month
Depending on the business, as a producer, you may be starting to look at different forms of advertising (paid), and leadership skills.
It’s common to outsource some aspects of your business to a VA, other staff, or even a contractor who helps you out here and there.
As you grow, you have one eye on the present (business operations, marketing and sales), and one eye on the future (growth, developing team, scaling).
Pioneer - growing over $40k/month
Pioneer typically involves working on leadership, innovation, and business structure.
You are starting to see how you can lead your field of business, and manage a team.
The obstacles that come up here are often ‘people’ related, and on the business side we’re keeping an eye on retention and profit due to higher costs, as well as growth.