We reinvent how coaches & consultants think about marketing, so they can grow a unique + profitable business world
Love your work, but can’t crack the marketing chestnut?
You got into small biz because you’re great at what you do.
And you have a story to tell with your work, but can’t figure out how to stand out in all the freakin noise.
Frankly, it’s harder than it used to be.
What ‘good business’ looks like, has changed.
You can’t just build a ‘funnel’ and expect a bunch of leads any more.
We’re past that. You know it. Your audience knows it.
‘bout time I say.
Now, your people are looking for something different and for someone different.
They’re looking for something they can trust and someone they can trust.
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What if, there was a way to do marketing and sales, that told the story of what you do and who you really are?
Who your stuff is for.
How it helps.
Your values.
This is at the core of what your whole ‘world’ is all about and why you do all of it in the first place!
The weird thing about doing marketing this way…
Not only does it get way easier, but in many cases businesses start to finally see the long term growth and confidence they were looking for…
As clients come out of the woodwork - and in some cases - chase them down to buy their stuff!
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Business has changed. Businesses who are winning, are following a system.
Instead of:
✘ Hoping for more leads with the latest tactics even though you know it’s not your style
✘ Consuming way too much content, looking for that last bit of ‘clarity’ or strategy that’s going to make all the difference
✘ Outsourcing marketing to people who don’t get your world or mission…
They’re playing a new game, where you…
✓ Know your clear and compelling business story, so you know who you are and what sets you apart (and you get to flat out ignore everything else)
✓ Build your ‘world’ through marketing projects that are fun and wildly engaging for both you and your clients
✓ Learn how to attract great clients through storytelling w/out over-emotional sales or neediness
We didn’t always do business development and consulting.
For ten years, we ran real life, profitable, brick and mortar, salt of the earth businesses.
(Both sold for profit, and are both still running.)
And we realised, through cutting our teeth in retail, and with gyms…
That all business owners go through the same rite of passage.
There comes a point in time with your business, where you start to see that you’ve been sold a hoax on what marketing really is.
It’s like finding out that Santa ain’t real.
And when that tipping point happens in your business…
You might not know the next step.
But deep down you know it’s time to:
Quit chasing.
Quit searching.
And start building.
Build the business ‘world’ you know you’re capable of, and that your dream clients are looking for.
“The thing that has been the biggest change is knowing who we are. And telling that story. And mentally being ok with not being everyone’s cup of tea. Not being the right place for someone. This sounds so obvious. There are so many people out there you don’t need everyone as your client. If we don’t tell people exactly who we are, people won’t know who we are.”
Steph Moore, CrossFit CBD
“Creator Club has taught me about marketing and sales - and not just basic marketing. Marketing where I found my voice and presented a service that I am so proud of. This year I increased my prices by over 60%. One of the biggest things I’ve learned in Creator club is how to fall in love with my business and service. Now I wake up everyday excited to work in AND on my business.”
Amy Bowe, Warrior School
“Knowing that we can do world building now, or this style of marketing, I don't think we could ever go back. Or I would quit.”
Hugo Cranswick, Valkyrie Gym
We offer business consulting to help you grow your business. This is a bespoke, done-with-you service.
If you’re interested in finding out more, please click here to fill in the contact form and we’ll get back to you asap.
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“People talk about ‘high-leverage activities.’ Taking ninety seconds to read John’s emails is one of the highest-leverage activities in my life now.”
- Joe Worthington, Bulletproof for BJJ
“John’s emails are like a signal through the noise. Each and every one of them resonates with me and I look forward to opening my inbox.”
- Mark Warman, Barnfield Customs
“John is a business coach like I’ve never experienced. He helped me see how to not just make a bigger impact, but also feel really good about what I do in business… They helped me to grow my business to where it is now for the right reasons. He’s kind of ahead of his time.”
Toby Morrison, CFS Health, in 75 countries, one of the world’s leading health coaches
“Before working with Ruby, I was spending lots of time watching marketing videos and second guessing myself. I put marketing in the “too hard basket”.
The biggest insight I’ve gained so far is around business messaging. I’m no longer grasping at new marketing techniques because I’ve been able to work on the big picture for my business to help guide everything that I do”
Emilia Cardillo, Cardillo Commercial Lawyers, one of the go-to lawyers for small business in Australia
Creator Club began after a decade owning small businesses in the retail and fitness industries. Our mission is rooted in helping people grow a business they’re both proud of and feels uniquely them.
Since 2019, we’ve worked with more than 150 purpose driven business owners, from early stage to several million dollars in business. We use proven frameworks and one-to-one support, so you can learn to market and sell in a way that people seek you out.
In many cases, business owners have doubled, tripled, and even multiplied their revenue by a factor of ten.
