We reinvent how coaches & consultants think about marketing, so they can grow a unique + profitable business world
Love your work, but can’t crack the marketing chestnut?
You know you have a story to tell with your business, but can’t figure out how to stand out in all the freakin noise.
Frankly, it’s harder than it used to be.
What good business looks like, has changed.
You can’t just build a ‘funnel’ and expect a bunch of leads any more.
We’re past that. You know it. Your audience knows it.
‘bout time I say.
Now, your people are looking for something different and for someone different.
They’re looking for something they can trust and someone they can trust.
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What if there was a way to do marketing that told the story of what you do and who you really are?
Who your stuff is for.
How it helps.
Your values.
This is the core of what your whole ‘world’ is all about and why you do all of it in the first place.
The weird thing about doing marketing this way…
Not only does it get way easier, but in many cases, businesses start to finally see the long term growth and confidence they were looking for…
As clients come out of the woodwork - and chase them down to buy their stuff!
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Previously, marketing could focus on ‘value’, and pointing out how your business was different:
How this looked:
✘ Focus on teaching in your content to educate your audience
✘ Watching your competitors, then position ‘differently’ to attract the right clients
✘ Outsource marketing to an agency to save time and energy
✘ Focus on SEO and ‘ranking’ in your local area
✘ Marketing felt hard - a seperate thing we did to make the business look good
In today’s world, where trust is at all time lows and information is everywhere…
Winners do marketing differently…
How to approach marketing now:
✓ Use content and events to create a ‘world’ people want to be a part of
✓ Create your unique business world with your own mission, characters, stories and ideas that people seek out
✓ Simple in-house marketing that builds trust and relationship with you
✓ Create a business world so that people search for you by name
✓ Marketing is a natural extension of everything you do, and feels easy
We didn’t always do business consulting.
For ten years, we ran real life, brick and mortar, salt of the earth businesses.
(Both sold for profit, and are still running today.)
What we realised, through cutting our teeth in retail and gyms…
Was that all business owners go through the same rite of passage.
There comes a point in time with your business, where you see that you’ve been sold a hoax on what ‘marketing’ really is.
Like finding out that Santa ain’t real.
And when that tipping point happens in your business…
You might not know the next step.
But deep down you know it’s time to:
Quit chasing.
Quit searching.
And start building.
Build the business ‘world’ and story you know you’re capable of, and that your dream clients are looking for.
“The thing that has been the biggest change is knowing who we are. And telling that story. And mentally being ok with not being everyone’s cup of tea. Not being the right place for someone. This sounds so obvious. There are so many people out there you don’t need everyone as your client. If we don’t tell people exactly who we are, people won’t know who we are.”
Steph Moore, owner CrossFit CBD, home of world-class coaching
“Creator Club has taught me about marketing and sales - and not just basic marketing. Marketing where I found my voice and presented a service that I am so proud of. This year I increased my prices by over 60%. One of the biggest things I’ve learned in Creator club is how to fall in love with my business and service. Now I wake up everyday excited to work in AND on my business.”
Amy Bowe, founder Warrior School for women
“Knowing that we can do world building now, or this style of marketing, I don't think we could ever go back. Or I would quit.”
Hugo Cranswick, Valkyrie Gym, inclusive gym building strong humans
We offer support to grow your business through great marketing. This is a bespoke, done-with-you service.
If you’d like to find out more, click the button below. After answering a few short questions, you’ll receive an email to book in a call with us.
In the meantime, you can also sign up for our infamous and often humorous biz-ness emails below.
Type in your best email and you’ll also get instant access to:
Build Your Unique Marketing Plan Masterclass
Learn how to make content that’s easy, effective, and stands out.
“People talk about ‘high-leverage activities.’ Taking ninety seconds to read John’s emails is one of the highest-leverage activities in my life now.”
- Joe Worthington, Bulletproof for BJJ
“John’s emails are like a signal through the noise. Each and every one of them resonates with me and I look forward to opening my inbox.”
- Mark Warman, Barnfield Customs
“John is a business coach like I’ve never experienced. He helped me see how to not just make a bigger impact, but also feel really good about what I do in business… They helped me to grow my business to where it is now for the right reasons. He’s kind of ahead of his time.”
Toby Morrison, CFS Health, in 75 countries, one of the world’s leading health coaches
“Before working with Ruby, I was spending lots of time watching marketing videos and second guessing myself. I put marketing in the “too hard basket”.
The biggest insight I’ve gained so far is around business messaging. I’m no longer grasping at new marketing techniques because I’ve been able to work on the big picture for my business to help guide everything that I do”
Emilia Cardillo, Cardillo Commercial Lawyers, one of the go-to lawyers for small business in Australia
Creator Club began after a decade owning small businesses in the retail and fitness industries. Our mission is rooted in helping people grow a business they’re both proud of and feels uniquely them.
Since 2019, we’ve worked with more than 150 purpose driven business owners, from early stage to several million dollars in business. We use proven frameworks and one-to-one support, so you can learn to market and sell in a way that people seek you out.
In many cases, business owners have doubled, tripled, and even multiplied their revenue by a factor of ten.
