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Ex-engineer and architect leave corporate, start selling shoes, then build three successful businesses.

Now they teach unique professional services how to become well-known, and attract clients, without the hype.

Stop chasing, build a business world you’re proud of with our unique business coaching program.

The Creator Club Podcast

Weekly business inspiration for your itchy ears

#104 Long form content for service biz-ness: articles vs. podcasts

If you're doing some social media marketing for your service business, you might be feeling like you want to give more value, and take your audience deeper. This is where long form content is great. Podcasts and articles are both great ways to share deeper insights with your people, connect them into your world, and build massive trust.

In this episode we look at the showdown between articles and podcasts.

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Before I joined Creator Club, I was spending lots of time watching marketing videos and second guessing myself when it came to marketing my business in a way that felt authentic to me. I put marketing in the “too hard basket”.

But the biggest insight I’ve gained so far is around business messaging. This has had a huge impact on how I think and talk about my business.

I’m no longer grasping at new marketing techniques because I’ve been able to work on the big picture for my business to help guide everything that I do.

“I’ve doubled my annual revenue in the 12 months I’ve been part of Creator Club. New leads have increased 60% each month and I’ve hired my first team member.”

The community within Creator Club is also invaluable to me. Hearing other business owners talk through their challenges and goals gives me a new perspective on how I can market my business. 

- EMILIA CARDILLO, Cardillo Law, Small Business Lawyer 

Most business coaches are just about profit, and how to make money 'fast’. and they miss the reason of why you start a business. I’ve invested thousands of dollars every year for the last ten years with different coaches. I wasn’t sure if this would be any different.

But now having worked with John quite closely, he’s a business coach like I’ve never experienced before. John has a deeper approach, which isn’t about making sales for the sake of making sales. He helped me see how to not just make a bigger impact, but also feel really good about what I do in business.

If I look over the last twenty months, my business has changed so much for the better. You guys have taught me a hell of a lot, and thank you for doing your work.

They helped me to grow my business to where it is now for the right reasons. The changes I make with clients, and getting the business model right. And then doing the work and continuing to progress. Having someone to support you in that journey is vital. He’s kind of ahead of his time.

- TOBY MORRISON, CFS HEALTH

I wasn’t sure how to do “all the other stuff” that wasn’t direct face to face work with my clients. I wasn’t confident talking about our services and how we help people.. and I was unclear on how to grow.

I was thinking short term, and while I was excited about starting my business, I was deeply uncomfortable with marketing myself or my services.

But since joining, some of the biggest learnings have been understanding who my clients are, what their fears and challenges are, and how to speak to them directly.

Now I’ve increased my membership revenue by 300%, grown the small group training sessions to 35 regular weekly members, and built to consistent $10k months. I’ve created two online workshops for Pilates Teachers.

I know the journey we take people on, and how this makes us stand out. I’m excited to build the client base, and to support my staff and their growth, as well as share my workshop products with more teachers. We’re also focusing on increasing our member-base to 50 people. The next goal is $20k per month.

- ALEX O’NEILL KING, AOK Keep Moving, Pilates and Physiotherapy

Hey coach - I’ve had people join my program every week and today two have joined.

I’m beyond grateful for your program. It grounds me and elevates me at the same time. I’m so aligned and feeling level. This month we did $82,000 which officially means we have reached $1M revenue if we keep that for the next twelve months.

This come from alignment, focus and fun.

I am creating that world and immersing myself in it, and not allowing anything negative in.

Yewwwwww

- FIONA MORRIS, Start My Cleaning Biz, Grow My Cleaning Biz, Speaker, Brand Amabassador

Before coming in, I felt lost and frustrated. I knew I was capable of so much more, but I didn’t know how to grow my business. And my business is different.. and I wasn’t sure how coaching could help.

I’ve learned how to clearly speak to the women I serve. My business has grown from four women to thirty-two and growing. I’m now hitting my first $10k months.

Creator Club has taught me about marketing and sales - and not just basic marketing. Marketing where I found my voice and presented a service that I am so proud of.

One of the other big things I’ve learned in Creator club is how to fall in love with my business and service. Now I wake up everyday excited to work in AND on my business. Creator Club has helped my realise my potential, and appreciate my worth. This year I increased my prices by over 60%.

Joining Creator Club was the best thing I’ve done for myself and my business. I’m running a business that is so much more purpose and results driven.

- AMY BOWE, WARRIOR SCHOOL

Life before Creator Club was high intensity stress. I had a lot of "how am I going to do this?" moments. I felt totally overwhelmed. I knew that I didn't have enough entrepreneurial experience to compete with established competitors and wasn't sure how to level up.

I wasn’t sure if I was going to get any real people support or direction.

My greatest insight from Creator Club is that showing up and presenting an offer are so powerful when they come from a genuine place. I've stepped out of my comfort zone, reevaluated and changed aspects of my business so that I can connect with the clients I want to, how I want to.

Now I'm more confident in sharing my offer and am more comfortable in my zone of genius. I’ve gone from a one person operation to working with a team of skilled people who all align with the business values.

I'm excited about launching [new] products and services to my audience and interact with them more. I'm excited to step into my full capabilities as business owner and designer.

- NATALIE VAN DER MERWE, ON HOME GROUND

This year I’ve gone all in, leaned into the fear and doubt, and it’s paying off - I feel like this is just the beginning. 

Thanks for the guidance, knowledge, nurturing and support. Couldn’t have done it without you!

- BEN GREENWOOD, Race Ready Offroad Coaching

We aren’t even doing a lot of marketing apart from of social media, and we’ve got new people coming out our ears!

I’ve pretty much got my day off and have taken my teaching hours to under twenty each week.

- JESSICA ROMANO, GO SLO STUDIO, Pilates and Movement