#106 Spectator to doer: finding your inciting incident

The root of the word 'motivate' is "to stimulate toward action, act as the inciting cause of".

When we look at story structure, the 'inciting incident' is the event that kicks off the story. And prior to that, the character's life sits in balance.

What we see then, when we're trying to move from the spectator to the doer, is where trying to kick off a new story. There needs to be a reason, or vision that drives the doing, which stems from an inciting incident.

Turns out, successful business owners are very good at the process. And constantly seek out new events that start a new chapter.