#44 Learning to love your numbers

A lot of coaches and creative business owners get into their work by following their passion. And this is great, it gives a strong emotional story to the business.

But we need to also see that at some stage, the business needs to make money. This will happen at different times for different businesses (getting clear on offer, learning to sell, finding market fit).

Regardless of where you are, you can start to understand, and love your numbers. The cool thing is even a small amount of financial awareness can help not just in the business, but in your broader life.

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