#85 marketing IS your business

Most business owners see marketing as an 'add-on' to what they do.

But in reality, your marketing and world building is how you create your customers or clients.

In this episode, we'll talk through a paradigm shift, where you can see that marketing IS in fact your business.

Sure you may be a coach, a creative business owner, a trainer... These are things that you do. But if you want to grow your business, you need to see yourself as a marketer first, who has a coaching program.

This allows you to speak to people where they are at, and totally change your relationship with your audience.