We talk with Steph Moore from CrossFit CBD and Ultra Athlete on all things CrossFit, business, marketing and storytelling.
Steph switched careers from interior design to CrossFit (starting as a coach), before stepping up to help run CrossFit CBD in Melbourne alongside Karl Nevin.
CrossFit CBD is a no-BS, to-the-core CrossFit gym that has remained true to the original principles of the training methodology. Steph, Karl and the team focus on best in class coaching, and creating a welcoming community with fun and effective training. In recent years, Steph and Karl have re-invigorated CBD after the intense Melbourne lock-down period from 2020.
There are a lot of insights in this episode for anyone growing a community based business, and wanting to bring more energy into the marketing and biz.