'Ten Point' live events checklist
Few weeks back, we ran our second live, in-person event for the year.
Frankly. It was a big success. A bunch of eager creators made it. Engagement was frothy. The kingfish for lunch was on the money, and everyone walked away with a few more friends, and a full belly and bubbling mind.
These in person events are a key for us. Partly because they are fun. And partly because there’s a much deeper level of learning and engagement than anything you can get on a computer screen.
Anyway, I tried to make an effort as we went along, to document the process.
I did a couple of podcasts and emails…
Kept notes in my diary…
But since we finished we’ve had a lot of questions about events. And, I know a lot of people want to run an event, but ain’t sure how, or maybe are afraid it will be boring or nobody will show up.
Fear not my friend. Here I’ve compiled a kind of a ‘checklist’.
A list of steps or tasks that made sure everything ran smoothly, and that help make sure the whole thing is unique, and not another one of those ‘business mastermind, stand on the stage and feel important’ things. How boring.
First, a short note on the idea of having a ‘theme.’
There’s a line from the late Herman Melville, who wrote Moby Dick:
“To produce a mighty book, you must choose a mighty theme.”
A theme is critical.
In fact, there could be a whole article on picking a good theme.
It’s how you get that ‘X-Factor’. And this is something that people struggle with, because it’s creative thinking. You can’t really copy another event, because the theme has to align with your overall business story or theme.
The first time I saw this played out (in a customer service setting, no less), was at Disneyland as a little kid.
I don’t know if it’s changed since then. But Walt Disney was known for his hard work (borderline obsessive), and attention to detail. In particular, with this whole idea of ‘theme.’
And basically is realising that it’s the vision and emotion that drive a memorable experience, much more than it is the facts and information.
So while the content of the event is key, the context, or experience the person has when they’re learning is just as important.
At Disneyland, you got lost into these unique worlds, and everything down to the music, costumes, backstory, and smallest character or ride details was planned out. In fact, each ride had its own theme too.
And so it is with your live event.
As you go through the checklist, keep in mind that tying it together with a theme that matches your business will make the big difference you might be looking for…
The Checklist
The first five points are a little more macro. This is the stuff that I like to think about a couple of months out.
The second half are more specific, and will vary with each event.
I’ve tried to focus on things that most people forget, but that are super important to have the whole thing run smoothly.
1 - Who is it for?
It’s impossible to run a live event that everyone that everyone in your audience will froth over.
Much better to choose a sub-set of your audience.
This could be people in a particular area. People with a particular interest or passion.
For example, in our last event, it was for Creator Club members, who wanted to travel to Newcastle, and learn a business leadership framework to grow their business. People came from Canada, Germany, and all parts of Australia. But not everyone. Some people couldn’t make it. It sounds simple, but by designing the event only for those who could show up, we didn’t have to organise live streaming or any online delivery.
This question seems basic. But it’s always worth covering, because now you can tailor every detail of the event to bring a better experience for your specific crew.
Here you can also think about how many people you can fit, or what the capacity of the event might be.
2 - What is it for?
An event can be tough to run. People travel. You burn a bunch of energy. It’s hard work on the day.
So, what are you doing it for?
To feel important?
Because you feel like you’re supposed to do one?
These may not be great drivers for success.
What is the change you want to make with your event?
To do this part well, try to get to one core thing. That sounds crazy, I know. Because hey, everyone is in the room, you could teach a million different things to people… And it would probably feel great too.
But that ain’t going to help anyone.
When there’s too much content, or vague content, whatever went in one ear will just fly out the other as soon as they leave.
In the last event we ran, the one topic was the ‘New Game Framework’. This is a business framework with six questions. In other events, we’ve covered ‘content creation.’ In another one, it was ‘character building’ for personal brand (i.e. a subset of personal brand).
Frankly. This wasn’t always the case for me. I used to try and ram too much into events and retreats. But the problem was, I would get exhausted, and people didn’t implement.
Since I’ve stripped it back to one core ‘function’, people now know why they’re in the room, it’s easier to teach, and it’s much easier for them to implement.
3 - How do you want them to feel?
The type of experience people have will be what sticks with them.
Think of this.
Going back to Disneyland - I don’t know if you’ve been… and if not, think of another theme park. Which rides do you remember the most easily? The rollercoaster? The big drops? The waterslides? Usually we remember the events that have one strong, core emotion attached to them. This penetrates our mind more powerfully, and it’s almost like our memory has something to hold on to.
Clothing brands are great at tying a particular emotion to their product, and we can do the same with events.
Do you want them to feel excited? Grounded? Thrilled? Connected?
What is the core emotion (typically in line with your overall brand).
For us, it was ‘energised.’ - which is fairly typical of our events.
Then once we had that emotion, we picked the colours (gold, white), venue, activities (improv storytelling, speaking et cetera)… everything else falls into place.
4 - What’s the one big idea?
This taps back into the theme, or the ‘what’s it for’. Reiterate the core big idea for your event. Meaning, when people walk away, if they have this one thing, the event will be a success.
For us, the New Game framework was about uniqueness. It’s a way to own a particular ‘story’ for your business, and stand out in the crowd of same same businesses that saturate every market.
Uniqueness ain’t the emotion. The emotion is ‘energised.’
Uniqueness is the big idea.
What is your big idea?
5 - How will they learn this and the ‘all important’ runsheet
There’s a type of learning called ‘LOPI’ - learning by observation and pitching in. It’s a style of learning used in Central America a lot with kids. And, to be honest, it’s how you and I tend to learn best, especially when we were growing up. Even though it’s the opposite to how a lot of school was set up.
So for our event, we picked this as a learning style.
This means from the beginning, the event was interactive. People were speaking with each other. Sharing ideas. Coaching each other. Speaking, et cetera. We had an interactive exercise within every hour.
Then we had a framework booklet.
And I did something different this time. I kind of filled the booklet with interesting quotes and ideas from related authors, heroes, or other creators. But we didn’t go through all of that on the day. I knew that for those who were interested, when they went home, they would have something to read over, making the booklet more interesting over time.
Once you have this clear, you can set up your run sheet.
This is probably the most important thing you’ll do before you kick off, because it outlines everything in one place.
When the event starts, how the day unfolds, when lunch breaks are et cetera. The run sheet gives participants clarity, and it gives you something to stick to as the day unfolds, taking a huge amount of stress off of your shoulders.
This is one of the biggest parts of setting up for a successful event.
6 - Signup form
This wasn’t relevant for our event, because we already knew everyone. But for a lot of events, it’s important, and something a lot of people miss. For example, when I first started out doing live events with a new audience in gyms, I used to just hand a clip board around where they could sign up to my email list. Now you can do it digitally. But if I hadn’t done that with the clipboard and paper, I would have never had their contact details.
To reiterate. The email addresses from the event participants typically go into your email list.
Now if you use an event hosting company, or sell tickets or whatever, you’ll get the email addresses automatically.
But it’s still a good idea to check, because a lot of people miss this step, and the emails never end up getting onto their list.
7 - Email reminder sequence
A lot of people sign up to live events on a whim. Then what happens is, something pops up, they change their mind. Whatever. And then they don’t want to go, or can’t make it. This is a massive thing with online events. Sometimes only 30% or so will turn up.
Now in our last live event, everyone made it. But that’s rare. And probably because we went so hard on this step.
Basically, you want to set up emails to remind them that the event is coming, and continue to ‘sell’ the event.
I did this by writing the reminder emails live, then telling stories as we went.
For example, when we were a week out, I sent an email, with a short story on the behind the scenes of the prep work et cetera. Then in the last 48 hours, the reminders (24 hour, 12 hour… and sometimes if it’s an online event you can even do 1 hour) are done automatically.
8 - Event location (or zoom location details), food, parking et cetera.
This sounds so basic it hurts, but what I recommend is about three days out, sending an email titled ‘All the event info you need to know’, or similar. Something very obvious.
Then in that email, spell out exactly where everything is.
The address. Where the entry is. The carpark details. How far the walk is from the carpark. Exact details. Any include tips on traffic times, the best spot for coffee on the way in, et cetera.
Then have a clear map.
Basically, you want to give everyone an easily searchable email that has everything in one place, so they don’t end up lost without a clean the last 24 hours.
Online events are the same. Make sure to have any zoom or online meeting details very clear (even highlighted).
People are moving fast. They’re stressed. And you need to meet them where they’re at. This one email is key.
For big events, it’s a good idea to include other details of the day here too (food to bring, amenities, weather et cetera), and even another outline of the day so they know where the breaks are.
9 - Protocols on recordings
Is your event recorded? If so, when will they get it? What format will they get?
Now, we make a point of recording most of our events. But it doesn’t mean that it’s right, or that you have to.
You could make a blanket rule not to record as well.
But you need to be clear either way.
Why?
Well, some people may (or may not) want to take notes, depending on the recording situation.
Also, if the recording is video or photos, they’ll want to know if they are going to end up on camera, or in social media.
Usually people are OK with this, but not always. You want to check beforehand by outlining all the recording protocols.
10 - What is the next step for them after the event?
This kind of comes from Dan Kennedy, who used to say “Always know what you want to happen next.”
When people go away from your event, what do you want them to do?
Is there a follow up action you can give them?
Do they have a workbook?
Or a way to keep in touch so they can scheme up their own ideas or events together?
In a business mastermind I was in once, one of the coolest things was how closely a few of us kept in touch.
We kind of did this off our own back, but it’s certainly something that you could facilitate by having a directory of contact details.
You might also end the event with some kind of action or commitment.
If so, is there an accountability system you can bring in to help make sure there’s follow through?
Tell us what actions could lead to even greater success when we finish up, and that makes it easier for us to do them.
Summary
Live events are a great way to bring existing clients together, or meet new people in your business world around a topic. In fact, for most of the businesses we work with, we strongly recommend attending, co-hosting, or hosting live events.
And while every event is different, having a checklist or process to go through can make the whole thing easier, and, therefore more repeatable or tempting to run.
And that’s the whole goal.
Once you’ve gone through this checklist, you’ll be fairly close. You’re still going to have to figure out smaller logistics - decorating the room to match the theme. Making sure there’s the gluten free food for the gluten free people. Making sure you eat enough food to make it through the day et cetera.
But a lot of that stuff falls into place when you have the major pieces locked in.
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Run your first live event (and over-deliver to create clients and raving fans)
There are few strategies that are more powerful in helping you grow a service business than getting in front of people. Sure it’s nice to ‘get on a call’ or have a link to book you on a zoom. But getting in the room, standing in front of people can’t be beat.
Personally I’ll go to great extents to be ‘with’ people. One reason - which is ironic because I don’t like big crowds - is that I DO like good people. I like spending time with them. I like helping them. I like collaborating with them or working with them.
But why are they so powerful for business (and in particular, for the brand-newbie?)
Back in the day, infomercials blew up on TV because of the sudden ability to ‘show’ people how you can help them in real time, streamed to the masses. Demonstration is one of the best forms of marketing that there is. A live event is similar, and although it’s much smaller, your ability to steer the energy in the room is much higher. There is a much stronger connecting or energetic transmission.
When you are early in your biz journey, you just can’t afford to sit around and wait for people to find you. You need to be actively working to position yourself in front of the people you want to help. Live events are a great way to do that, and instantly will put you at the ‘head’ of the room, even if all you do is organise it and get other people to speak.
Ruby and I have run events a bunch of times, from the very first iteration of business:
Soon after I opened a running retail store, I didn’t have many customers, but I realised that having customers would be a good thing. And that the customers weren’t just going to find me. So, I sponsored some races, and created some events in the store. It was a small store, but that didn’t stop us from doing running technique workshops and nutrition talks, and packing out the little shop.
These rarely led to big purchases on the night (sometimes a few bits and pieces) but helped to ‘position’ the store as the leading independent running store in the area.
Later, when we owned a gym we did a slew of ‘em.
In fact, before opening the gym, we did a ‘tour’ of events going to other gyms. We would turn up with forty or fifty goodie bags. The contents of which we mostly got for free from event sponsors. And then we would talk about stress and recovery while we were at these gyms, because this was a fairly new thing back then. When we eventually opened a gym, we kept doing workshops around nutrition, health, training and mindset. Sometimes we would run them. Sometimes we’d get a guest in to take it.
In all of the cases, it helped to meet new people, build a network, sell products and services (both physical and digital) and cement our positioning.
Now these events don’t need to be big.
And there’s no harm in just starting out by having an info night, or a get together with colleagues or clients.
But there are a few things you can do if you’re planning your first live event to make it more powerful.
Below we go through three key factors that can help you convert a normal gathering into a high value event to creating clients and raving fans. I’ve written this particularly for ‘micro’ events, which are anywhere from 5-40 people (we’ve had some clients start out with only three or four people showing up, and still build success over time), so you can apply these things even if it’s your first event.
I’ve also assumed here you have some ideas on who the event is for, and what it’s all about.
One. Leverage ‘Immersive’ Content
A while back I read an article about how kids would learn new tasks in a lot of traditional communities of the Americas. They used something called Learning by Observation and Pitching In (LOPI). Basically the way the communities taught the kids wasn’t through ‘assembly line’ school systems. But through involving them in the community tasks, and the kids helping to actually do important jobs, they learned much faster. The elders in the community would gently guide the kids - nodding encouragement. Or slowing them down, until they got it right.
I’m sure you’ve done a lot of this kind of learning yourself. And it’s also something we can do in live events. It doesn’t mean that the event is all work. But creating content that is ‘immersive’ or involves the people at your event is powerful.
When you think of a kid, when they learn to ride a bike, they get super excited. This is because they know that they ‘did’ something. Or they were immersed in it fully. They didn’t listen to someone talk about it. They didn’t read a manual on it. They did it. This is how we define ourselves. Through our actions, not what we think or read. And this is how we’re defined both in the eyes of others, and in our own mind.
There are a couple of ways you can make your content more immersive:
01. Give people an exercise to do right at the start of the workshop:
Something to get them paying attention early. Or you can do things throughout the event.
In one workshop that we ran, Ruby had a great exercise to get people going. She cleared a big whiteboard, and gave everyone a post it note. On the note, they wrote out something they wanted to get out of the day. Or something they wanted to let go of - like a fear maybe. Anyway, then they put all the notes up on the board, and you could see other people’s notes. Even though it was anonymous, everyone could see that their thoughts were similar. It sounds minor, but it’s a great way to build connection, without just launching into the talk about whatever it is that you’re covering.
02. You can go more extreme:
In some events, we’ve done free diving, big movement sessions. Walking meditations. All kinds of stuff to make it immersive.
Tony Robbins takes it even further - he gets people walking on hot coals.
He does that because it gets people involved, and immersed in the experience, and gives them a story to tell when they get home. The coals aren’t really that hot. It isn’t dangerous. It’s a trick. But it is powerful because it’s immersive. People can say “I did that.”
That’s the goal.
When you make your content more immersive in your event - and not just straight speaking, then people will pay attention and get involved. It will be something that’s memorable.
Now, if you can’t make it immersive - say you’re just giving a talk - you can still offer a small task. Something that they can do after the event, a worksheet, or a goal they can execute on.
Two. Create a Unique Experience from your World
I’ve been to a few different Yoga workshops, mindfulness events and meditation events. And some of them are unique, and bring something new into the mix. But a lot of them are the same. There’s the same relaxation. The same breath pattern. Then there’s the ice bath people (which I’m not into myself), and now all the gyms have the same ice bath days.
It’s not that these things aren’t good, or helpful.
It’s just that as soon as you jump on a trend for something, by definition it ain’t really unique to your world. So current trends aside, the question is what can you do from your world, that’s unique?
In 2014, Chanel ran an interesting experience at their fashion show that was a good example of this. Basically what they did was transform the Grand Palais into a functioning supermarket, with fresh produce and shopping baskets, and all of the food items were emblazoned with the double-c logo. There was even a hardware section with Chanel brooms and hammers. Anyway, people lost their mind, and stole a bunch of the stuff. They kept it for themselves as a memento, or sold some of it off later. It was total madness, but a great example of a unique experience, that people couldn’t get anywhere else.
Let’s look at an example -
Say you’re a strength coach and you want to run an event.
What’s something you can bring in that’s unique to you?
Maybe there is a way of training, a type of music, or a type of food you could bring in?
Maybe you could decorate the space into some kind of theme from your world?
Live events are great to help you build your business world and brand. But you need to put in some effort to think about how you can do it.
Three. Give them Something to Share
What happens when people walk out of your event?
Do they read through the material?
Do they go home and think things through?
What about having something to share?
A while back I was ‘enrolled’ into a self help seminar. It was a two day event, and half way through they were getting us to look at areas of our lives where we thought we had communication gaps, or things we had left out of integrity. For example one guy stood up, and he had a fight with his father, and hadn’t talked to him for years. He was crying, et cetera. Anyway, the crowd cheered the guy on, and so he called his dad and made amends. So we all had to go out and make this ‘phone call’. So when you left the seminar, you didn’t have a physical thing to share, but you shared a conversation, and you had a story to share. And this is basically how the program grows, they got more people to sign up because more people would hear these stories.
Giving people a story to share is the best. Word of mouth still accounts for a huge amount of business, even with online businesses.
Most of the people we work with find us through a conversation they have with someone else.
Or they’re referred to us from another business.
But we also create tangible things that people can share. We send out t-shirts to new Creator Club members that they can wear. We host live events and create content and photos.
Every step of the way we are looking for one small thing we can bring in that can help people get an experience worth talking about, or something to share.
What is something that people can share from your event?
What is a story they could tell?
Final Words on Running Your First Live Event
The first few live events are never easy. Mine were small, doing running technique classes with ten or twelve people. But they were successful enough that I decided to keep going. And then like all things, they get easier over time.
Another friend of ours started her first live event as three people meditating on Bar Beach.
Each full moon they would get together to do it again.
After a year or so, there were 600 people.
They opened a yoga studio soon after, and instantly had a horde of raving fans ready to come in, and sign up.
So the most important thing is to start. Pull out your little secret diary and pencil something in, so you can put these prompts into practice, and start to do your marketing.
DOWNLOAD YOUR FREE STEP BY STEP GUIDE
Because we know events can be a lot of fun but overwhelming to organise, we created you a free guide that breaks down the process step by step.
You'll walk away with an outline for the event, a marketing timeline, ready to sell out your first event.
The ‘offline event map’ for online treasure
People dream of running ‘online programs.’
They want to move away from offline, so they can sit in their lair like yours truly, drink coffee, and do great work, on their terms.
It’s like the new digitised version of the American (Australian?) dream.
And of course led to the modern explosion of coaches, gurus and experts that can help you do everything from copy-writing to optimising your tinder profile for more swipes.
Nonetheless, it ain’t as easy as the Facebook crew tells you.
And when you see ‘em screaming from in front of a whiteboard that it’s as simple as ‘turning on the tap for a flood of high-ticket leads and a booked out calendar…’ that’s when you can safely move in the opposite direction.
Why is it so hard to build online programs?
The root of the whole problem lies in one thing:
Trust.
In the first business we opened, I was selling running shoes. I’d learned sales from my mentor and my whole job was selling as many shoes and socks as I could.
And I wouldn’t say it was easy.
Especially at the start.
And I also saw some guys come in who could never sell shoes no matter how long they tried. They just couldn’t play the game (eventually they would move on).
But within a few months, boxes were flying out of the door, customers stacking what they could in their hot little hands.
The point of all of this:
The modern marketing universe is pushing you to have as little contact as possible with your customers. They love terms like “lead flow”, your “traffic” and your list. The idea is that you can somehow trick people into buying, if you just have the right reels, copywriting, or tools at your disposal.
But anyone who has worked in retail, or face to face sales will know that it is much easier to sell face to face, or offline.
In particular, in a one to one environment.
Because when we are face to face, it allows us to build trust, quickly.
This is still true for us today
The other day we did a check through the last ~60 or so businesses that we’ve worked with recently, to look at the origin story of each one.
Here’s what we found.
Over 50% of these businesses have come to a workshop, live event, retreat, or event that either Ruby or myself spoke at.
And out of the other 50%?
Most of them have known one of the other business owners that we worked with. The old word of mouth referral.
In simple terms…
Even now - with the podcasts, emails, these articles, and any social media that we do, offline interaction is the single biggest driver of growth, whether that’s the first introduction, or later on in the relationship.
What is actually happening?
A few years back when I owned the gym I was into physiology, and studied a lot around health, and the nervous system.
A true white paper nerd.
And I came across a guy named Dr. Stephen Porges. Porges coined a term called “neuroception”.
Basically what it is, is this ability that we have even as little babies, where we can subconsciously ‘assess’ people around us, to decide if we’re going to trust them. This is really important for little babies, because they need to know what’s safe. And whether they can trust adults around them.
I think my dog even has this. She can always tell a shady character from a mile away.
Anyway, we never lose this.
That face to face ‘assessment’ is almost an energy thing. We crave it. It’s effective, instantaneous, and it ‘allows’ us to move forward with the purchase.
Now, you can bridge this trust gap in other ways.
While offline events are th most powerful - to a lesser extent you can use live online events and even creating an audio experience (podcast, et cetera) for your people.
People will often sit on the sidelines, wanting your offer, but wait diligently until they meet you.
Or, you’ll build a relationship offline, and then this can convert into an online sale, when they realise they can use what you’ve got.
It’s all a matter of trust.
What if I don’t have a thriving business?
“Easy for you John, you’ve already got trust, or an audience”
“It’s easy if you’re already going, you can just announce an event…”
Kind of. But hold on.
Sure in my case after years of showing up, a few people pay attention. But really, I’m more than happy to spend my time in my lair, punching out projects and working with the core group of business owners that we have in our world. I’m not surrounded by people, and it wasn’t that long ago that I didn’t even know anyone here because we had just moved up.
When we moved north here to Newcastle, I was starting from scratch.
But within two months, I had run three workshops, and it helped to build more relationships that have continued to help our business.
It takes some raw action, but here’s how you can do it if you don’t have a business or a lot of trust.
Show up where they are. Look, there’s no way you’re going to have the frame at the beginning. You’re going to have to enter their world. But that’s cool. Look around you and find like-minded businesses, practitioners, or industry experts. Get a lay of the land. See who has shared interests, and who you can connect with.
Reach out. But with zero neediness. It could be something like this: “Hey John, I see you do business coaching. Look, what I do might not have any relevance for you, or your people. And if it doesn’t, that’s totally cool. But I support people to grow their business by producing podcasts for them. I’d love to meet you anyway, find out more about what you do, and share some of the results we get for people. Would you be open to a 20 minute coffee next week?”
Bring specific value. Notice in the message above I was speaking to the value that the person could bring, specifically? Successful people that you want to work with are typically busy. And busy people don’t really want to ‘do a coffee’, or just spend time networking for the sake of it. Can you help them see why it would be worth their time?
All you have to do at the start, is get your foot in the door.
Create a relationship.
The relationship leads, and from there, you can present an idea for a small workshop or event.
But I need some more help. Examples please…?
Look, I can’t think for you.
I can’t tell you the right workshop to run, you’ve got to do some independent thinking.
Having said that, here are a few things we’ve done. Now the crazy thing here is most of these aren’t related to business coaching.
And yet, we currently work with many people who have been to these events.
That’s important to realise.
It’s not always about the “what” you do, but rather about the “who” you are doing it with, and how you show up.
An offline event is purely one supreme way to build trust and connection, which leads to online success.
Trust and resonance leads money flow.
EXAMPLES:
World building workshop for business owners, discussing the ideas of building out their characters, story, and world
Meditation workshops at gyms
Breath and recovery workshops at gyms in multiple states
Workshops around training when I had the gym
Mens workshops talking about health and training etc
Content creation workshops teaching people how to create content
And many more.
Ruby has also done a ton of speaking gigs and workshops - self care, vision workshops, on and on.
You probably won’t make a ton of money on the front end
Remember, the purpose of these offline events isn’t usually to make money at the actual event.
I mean you might make a little, but they aren’t usually highly profitable.
For example - I remember flying over to Perth, delivering a workshop, and flying home and only making $50.
Some have even cost a little bit to run.
And that’s OK. Because it’s the longer term customer relationship that we are talking about.
And this is very much in line with World Building, in that we commit to the experience, not the transaction.
Knowing that this helps position us in the mind, and create lasting business relationships.
Now, a word of warning.
If you’re brand new, you can’t risk spending a lot of money to run these things.
But what you can do, is create break even opportunities.
Run a simple event for free.
Run an event for a low ticket price, but provide some food and the venue
Pay to travel to speak at an event, and offer a low ticket product or service on the back end (these aren’t about selling high ticket items to a cold audience on the stage).
And then make sure to use the event as a gateway to bring them into your world.
Conclusion
For a lot of people, the online business is the dream.
The tricky part is - there’s a LOT of people thinking just like you.
So the result of that is people are spending more time on social media. More time in Facebook groups. More time on time-suck-tube… Trying to break free. Trying to get the answer to standing out.
But when everyone is doing one thing, it often pays to look at the alternative.
Offline events have been a powerful business building technique for decades, but they are really coming into their own today.
If you’re already running an online business, the offline idea can help you build even more trust and resonance, and more sales.
If you’re brand new, the offline connection can help you build audience, awareness, authority and yes, customers.
Something to think about
DOWNLOAD YOUR FREE STEP BY STEP GUIDE
Because we know events can be a lot of fun but overwhelming to organise, we created you a free guide that breaks down the process step by step.
You'll walk away with an outline for the event, a marketing timeline, ready to sell out your first event.