#6 Follow the leader - Social conformity in small business

Follow the leader - Social conformity and small business

Ever wonder why people act the way they do in a crowd?

Social conformity plays a big role. And it's powerful both in the culture and in your business.

But conformity isn’t all bad.

And it’s important for your business and marketing!

In this episode, we talk about the Asche Conformity test (the waiting room conformity test) and how you can use signals for affiliation for good in your business marketing.