New to Biz
When we just start out, business can be daunting. Sometimes what we think matters at this stage is irrelevant. Then things we forget about turn out to be important. What makes it harder is all the noise out there, telling us what to do, when. Here are some articles to help cut through, and avoid common business traps.
‘Game of shadows’ - Two common mistakes for new online coaches and creatives
There are two categories for those who are ‘new to business’. Those with personal brand (known), and those without (unknown). For the former, the challenge is often creating a clear offer. For the latter - which is much more common - the challenge is building awareness, and trust.
In this article we cover how to navigate the common mistakes here for service businesses.