Character Building
“Let’s get into character” - Jules, Pulp Fiction.
In a world where trust and attention are the most valuable assets in business, who you are matters as much as what you do.
Your character in your business, or personal brand, is defined not just by what you look like or say. But by how you do what you do. It’s our job to build the strength to bring out our character and personality in all of our work.
Bringing out your 'character's edge' for connection, engagement and sales
“Your goodness must have an edge, else it is none.” - Emerson
Building a compelling character and personal brand
A compelling ‘character’ in your business, or personal brand, amplifies your ability to build trust with your audience.
That is more important today, than ever. Here we cover four ways to build a compelling character in your business.
Adding more ‘depth’ to your character for cut-through content
When you aren’t sure what to say or put out for your marketing, it helps to come back to your ‘character’. After all, professional service businesses are character driven businesses.
This gives you a North Star for content, and builds a memorable brand.