Live Events
The ‘Creator’ archetype is defined as ‘imaginative and artistic, helps to realise a vision’. Part of that, is bringing people together, organising, and connecting.
More.
Live events are a powerful way to build a high value network, referral sources and collaborators. Even for purely online businesses, live events can help catalyse growth.
‘Ten Point’ Live event checklist
Live events are a great way to build your list and awareness, meet new clients, and connect current clients, customers or colleagues. Here is a ten point checklist.
The ‘offline map’ for online treasure
Building a purely online business out of nowhere can be difficult. How do you reach those first few people? How do you grow? How do you find better clients?
A lot of this comes back to trust. Offline events can be one of the best ways to build trust, fast, even for ‘totally’ online businesses. Read how in this article.
Run your first live event (and over-deliver to create clients and raving fans)
The first few live events are never easy. Mine were small, doing running technique classes with ten or twelve people. But they were successful enough that I decided to keep going. And then like all things, they get easier over time.
Because they are so powerful for positioning and brand, the juice is worth the squeeze.